What if one were to implement Italian design language on Indian Ethnic wear?

 

Well, one could take a look at Neha Vaswani’s collections and get the answers!
Neha is an alumna of fashion design from Esmod Paris and honed her skills in the varying and rigorous environment of the domestic market while working with an acclaimed designer. Italian fashion learning’s give her an edge in the industry, and at the same time, her Indian roots resemble pure, ethnic aesthetics.

Ethnic wear is more than just a style; it is a part of Indian culture that is truly followed by the people. People love wearing ethnic attires such as Lehenga, Kurta and Anarkali dress among others, not only as a part of religious and cultural events but also on a day-to-day basis. However, in recent times, this segment has been at the mercy of age-old designs that designers are putting out with minimal to sub-par changes. It takes out the unique element often associated with ethnic wear. There is an active need for new designs in traditional dresses along with a fresh perspective and an out-of-the-box outlook. That is the gap filled by Neha Vaswani’s The label which was launched by her in 2016.

Neha’s embroidered numbers and chic silhouettes are well-received by the consumers and her eye for details regarding unconventional cuts and exquisite fabrics make her pieces stand out. These are evident and often become a center of attraction at various prominent exhibitions not only in India but also aboard ultimately culminating into her flagship Indian Ethnic Wear store in 2019.

Also, major emphasis is given by her to make every customer feel wanted and their experience extremely personal. This is done by a specialized approach to each individual depending on their unique style! It is an entire experience provided by the designer to make every piece art in their own standing and bring back the unique element associated with traditional wear spreading over a variety of dresses such as gowns, wedding ethnic wear, and many more.